Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in search engine results pages (SERPs) to attract more organic, unpaid traffic
Social Media Optimization (SMO) is the process of strategically enhancing a brand's presence and online reputation through social media platforms, aiming to increase visibility
Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad, driving traffic to their website or landing page